WHAT ARE THE CHALLENGES OF MULTI-CHANNEL DATA INTEGRATION?

Businesses today create data from all manners of channels, from social media, websites, to email marketing. In as much as multi-channel integration of data can be beneficial in providing valuable insights to help make better decisions, there are a number of challenges that accompany this integration. Data Silos Probably the greatest challenge

Following the run of every successful email marketing campaign, there should be some time for analysis in order to build your strategy for the next campaigns. Here is how you refine your strategy in order to maximize engagement and conversion rates: Analyzing Campaign Performance Review Key Metrics Start off by analyzing the KPIs of your cam